Design Lab · Zyadd Holdings Limited
One studio.
Two practices.
A wall between design and analytics, and everything that crosses it recorded in writing.
Position
The argument
is the product.
The design practice is not allowed to mark its own homework. The analytics practice is not allowed to draw. Work crosses the wall at fixed moments, in writing, and every crossing is recorded.
Look at the mark above. The point where the two shapes overprint is the only place the studio actually delivers — the argument between them is the product.
A masterplan nobody has argued with is a picture. A model nobody has drawn is a spreadsheet.
Studio
We draw
the thing.
Masterplanning, architecture and spatial identity for districts that have to be built, sold and lived in — not just rendered.
- D01District masterplanning and phasing
- D02Architecture and concept design
- D03Public realm, landscape and water edge
- D04Spatial identity and wayfinding
- D05Visualisation and production art direction
Analytics practice
We test
the thing.
Quantitative work that decides whether a scheme is fundable — built to hand to a lender, a partner or an auditor without translation.
- A01Demand and absorption modelling
- A02Resource and reserve estimation
- A03Development appraisal and cash flow
- A04Cost, programme and risk analytics
- A05ESG, carbon and impact measurement
- A06Market intelligence and pricing